Modernes Marketing
Die Welt ist im Wandel, auch im Beruf. Auf den Punkt gebracht:
Particularly since the pandemic, the expectations for marketers have changed. The consumers and audiences you want to reach have changed. So Tessa asks a simple question: are you still doing the same things as before?
“We as marketers have to check in with ourselves and say, ‘have we changed? Are we still doing what we were doing three years ago, four years ago?’ And if the answer is yes, that is the first sign that we need to stop expecting that if we execute the same way and do more and more that this means we’re going to get more in return.”